The Reading Desk

Publication snarls

Sometimes the long way around is educational, if not frustrating.

The Jefferson Bible for the 21st Century! is just under 80 pages.  I've been trying to generate some interest for it on lulu.com (print on demand), as the main point of entry for the paperback version.  I had originally wanted to get set up on lulu.com and then bridge into amazon.com, to see how far that mechanism would take me.

Not very far, evidently. The price point I had to put on the book in order to see the first dollar of revenue per sale via Amazon is nearly $12.  That's a bit (way!) too much for an 80 page book, even if the pages are trimmed in sable and were blessed by the Pope.  And that's before shipping charges, which are also absurdly high on lulu.com.

So, I thought to myself, Let's just get things rolling and see how it goes, mkay? We're off to the races now, eh?

But not so fast.  I have purchased my own ISBN. In lulu-land, this means that I am not eligible to participate in their affiliate program with Amazon.  Or at least that's what the help files are telling me - and they are fairly out of sync with the online application in general anyway.  But I was too upset to really bother with checking any further.  

To get rid of my template that allows the book to be marketed via Amazon, I had to delete the entire entry, and republish the book.  This is nuts.  I mean, it's wonderful.  I enjoy wasting a half hour of my time uploading the files again and going through the wizard.  But. Huzzah!  I now have a far better price at $7.99, and I hope some of the curious who have visited will come back for the new lower price.

Next, I decided to jump in on the Google book marketing plan.  This works by uploading you book to Google (do no Evil, you know) and then when a search string matches anything in the book, one of the links provided goes to your book's home page.

Nifty!  Except now Google is telling me that they can't quite decide if I own the copyright or not.  It's another kind of nuts.

So now I've configured a blog to market my book (jeffbible21.com) on Wordpress (sorry, Typepad) and a twitter account to match.  I can't configure the Twitter account until they get their denial of service attack figured out though, so I'm stuck again.

It's the full moon, isn't it?  (checks) Yes, why yes it is!  Lovely.  I'll just chill a couple of days and try again.

Meanwhile if you want to follow my progress pushing my book on Twitter, look for @jeffbible21. I doubt it it will be a very chatty account, but I will be pushing sample bits out as I can.  It's the unconfigured page that has no tweets yet. You can't miss it.  I'll be there - promise!

Meanwhile, I have the PDF download set at $1 on Scribd (See the button to the left) and most other eBooks at $1 on Smashwords (also next to the button).  

The audio book version is in the works, and then I might feel like I'm in a place where I can really do some stuff.  

Wrestling with eBook formats

Last week, I knew I would need to find more outlets for my eBook.  I knew this would mean reformatting to meet the various requirements of the proprietary eBook vendors (Kindle, Sony, PDF, and etc.). 

When I found Smashwords it seemed like a quick fix for all of that.   I've hit some snags, but they are not the fault of Smashwords.  In fact, I'm working with the CEO and CTO, who have been more than willing to help me figure out my technical issues, and I give them big kudos for that!

For one thing, my eBook (The Jefferson Bible for the 21st Century) has the unfortunate dilemma of smaller, superscripted numbers every few words to show verses (to stay in keeping with Jefferson's original verse numbering system).  This is something that does not translate well in eBook formats.

Part of this is also due to my choice of software tools.  I did the original source document in Mac's iWork Pages, which does not offer an HTML output.  Thanks for nothing, Apple.  I'm really shocked that Apple didn't consider this, and I was sure it would be an option when I purchased the software.

So I exported as a .doc, and opened it in OpenOffice, which displays differently. Even if I fix the display in OpenOffice, it does not export correctly.  Thanks for trying, OpenOffice folks, but I really need it to work better.

So very reluctantly I've returned to Microsoft Windows so that I can open my document from Office, and export the HTML, and then proceed to tweak that result to taste.  I would almost rather gnaw off my leg to get out of this trap, but that's not an option.  The Microsoft Office spam that goes into an HTML export is mind numbing.  I have seen files where more than half the file size is unnecessary code. So today I'm straightening this stuff out.  I have a tool for the Mac side of the house that should help - PageSpinner.

I'm really surprised that Apple does not offer an inexpensive HTML editor to compete with Adobe on some level. It does not help that their built-in text/edit application defaults to RTF.   Ya, really.  But this is the first hiccup I've found with Apple, and while significant it isn't a show stopper.

So I'm blogging. It's a form of procrastination.  I really dislike heavy reformatting, but here I go.  With a little luck I'll be back into the audio book side of the project soon, and the Jefferson Bible for the 21st Century will be available on Smashwords for all your eBook formats. (It is available on Scribd for the low download price of $1.00 - or you can read it online for free). The paper version is coming soon to Lulu.com, as soon as I finish proofing the first copy, which should arrive one day very soon.

Then you'll get your audio book.  Yes, you will.  Thanks!

Publishing Comparisons (POD vs POD)

Wow.  By that I mean that I am truly thankful that I took more time to research the POD / self publishing / vanity publishing horizon before I settled on a publisher for my current project.

No, I've not settled on that publisher yet.  Thanks for asking.  I was originally leaning toward lulu.com, but all bets are off at the moment.

There may be several dozen ways to organize this data, so I didn't. This is a semi-random info dump of what I've found so far.  Some entries are lump-able into categories, and others just kind of stand on their own.

Since I don't have a legal department, I'll issue a disclaimer anyway.  This information is all gathered recently across many web sites. For all I know it is already outdated somewhere.  This information is for rough comparisons only. Your mileage will vary.

Most of these publishers are a mix of paper/digital, so I did not differentiate unless there is something unique in their approach.

NOTE ->  All places where I report the cost of a copy of a single book for an author, it is either a 5.5" x 8.5" or 6" x 9" paperback trade book - color cover and black text on white paper @250 pages (or similar as described on their page).   I've tried to give similar data where it is available, in a similar pattern in the text.  It is extremely difficult to match apples and apples across these many web pages.  

The other cost I list is the minimum cost for your first hundred books, which is the minimum setup fees and book costs with NO additional services selected.  Also no discounts are accounted for, and my math may be fuzzy, but I tried to be consistent.

Mind your security while you browse these sites. Some of these pages are truly horrific throwbacks to not only Web 1.0, but Windows 98 or something.  They tease with a little information and require you to register so they can send you more data.  I did not bother registering with these sites, assuming they either didn't know how to spell "Internet", or they were up to something else evil.  Really folks, this is the 21st century. Put your data out where we can find it, or some of us are just not going to play that game and you're losing authors. Allrighty then?

I may also have missed some significant publishing vendors.  Let me know and I'll include them as an update.  So here we go.

POD and Self Pub (paper/digital) Publishers (in no particular order)

Most of these entries have editorial, layout, book design and marketing packages that can be purchased. Sometimes the packages are bundled. 

iUniverse [http://www.iuniverse.com/] has a separate service for everything.  If you're the author who needs a lot of services, the kind of traveler who demands room service and excellent concierge service, this is perhaps your publisher.  I would not be surprised if they have services for their services.  Setup fees range $599 - $2099.  Author cost per book (for our example size as stated above) is $11.19.  The minimum cost per the first hundred copies (your promotional stash) is $1718.  Layout, design and editorial services are abundant.  They don't seem to have much of an author community, but they do have author podcasts going.  They also offer hosted web sites to market your book.  Only books, no other media.

Lulu [http://www.lulu.com/]  also offers a suite of services for editing, layout, cover design, and etc.  There are no setup fees, but the services can rack up the cost quickly. The author cost for one book is $8.53. The cost per the first 100 is $853.  Lulu also handles CDs, DVDs, audio books, PDF downloads, and some other media as well.  There is an authors forum area, and they brag about their technical support.  For a confident author with an editor friend and a graphics friend, Lulu can be a low cost entry point effectively.  Lulu has storefront pages for your book collection that is a fairly staid template with your customized background image.

Authorhouse [http://www.authorhouse.com/]  opens their setup fees from $598 to $1298.  The author cost for a book is $9.83. The minimum cost for the first hundred books seems to be $1581.  Authorhouse will grant a free ISBN number, but they didn't say anything about US Copyright registration.  They also brag on their technical support.

Selfpublishing.com [http://www.selfpublishing.com/]  This is one of the sites that requires registration, so I didn't investigate it very thoroughly.  One odd thing is that a hosted ISBN is $99, and an indie ISBN is $125 and the barcode is another $25.  You can buy 10 bar codes in a block from the source on the Internet, plus bar codes, for that amount.  If you have nine more books in you, I'd venture elsewhere.

CreateSpace [http://www.createspace.com/] This one also requires registration.  The author cost for a book is $3.66 (or less if you upgrade your package). They offer a free hosted ISBN, and an indie ISBN for $35.  They pay royalties as follows:  Retail is list price -20%, and Amazon is list price -40%.    They offer hosted web sites for your book.  One big plus is that they handle multiple media formats (including the only video service I found so far).

Xlibris [http://www.xlibris.com/] Packages run from $299 to $12999 (whew!) and the author cost for one book is $13.19 (whew!). Royalties paid are 25% on retail sales, and 10% of Amazon sales.  The minimum cost for 100 books therefore is about $1618.  

Mill City Press [http://www.millcitypress.net/]  This group has a different approach. They claim to only charge the wholesale printing cost to the author without a markup (which is only $3.90 for our sample size), and the author keeps 100% of the royalties.  They also claim to not use book cover templates.  Packages are either $1497 or $3798.  The cost per the first hundred books is $1887.  The less expensive package does not cover things like web site fulfillment and ebook creation, which cost extra. 

Wordclay [http://www.wordclay.com/] charges an initial setup fee of $245.  A single book costs the author $9.41. The first hundred book cost is $1186.   Layout help is bundled with the Premier package at $999.  Hosted ISBN is $99, indie ISBN is $135.  The scrolling box at the bottom of the sites page says smashwords and ebook formatting is available as of May, but I didn't see any further info about that.

Dog Ear Publishing [http://www.dogearpublishing.net] gets extra points because I love their name.  They also have gone out of their way to compare themselves to other POD vendors, though some of the data is dated.  Tsk.  Packages are $1099 or $3499. Author cost for a book is $4.28.  Cost per first hundred is $1527.  Hosted web sites are available, and they will handle US Copyright registration - but they say nothing about ISBN availability (or I missed it).

Smashwords [http://www.smashwords.com/]  Multiple ebook formats without DRM.  No costs up front to set up your ebook. Royalties are 85% of retail sales.  The books are available online for free, in a somewhat controlled window that takes awhile to load (because it has to read in a book's worth of data or some such).  This is awkward for some internet readers. But hey, they know Kindle from iPod, so there may be hope.

Green alternatives?

Book Printing Revolution  [http://bookprintingrevolution.com/]  Do you insist that your publisher be as green as possible? There is only one publisher that I found to be bragging on their environmental credentials.  BPR (that's my shortcut, not theirs) is an offset press / digital combination.  The author retains rights.  Minimum print run is 100 copies.  Your book may hit the press in 10 - 20 days.  They offer editorial, layout, cover design, and distribution help.  I found no information about hosted ISBNs, indie ISBNs, or US Copyright registration.  

How about secure (view online-only) PDF, or print as a book options?

Feeling paranoid about illegitimate downloads of your book? You might want to think about Completely Novel [http://www.completelynovel.com/].   This is a UK-based publisher.  There are no setup or packaging fees.  The author cost of one copy is £3.29 (GBP).  Cover design help is available via a free widget of which they seem to be proud.  Books are all available on paper or online in a variety of formats.  They claim the books online are not printable or downloadable, and can be read by anybody as a teaser for the paper edition.  Another angle is that you can publish your document and embed it in your blog, which I thought was a unique approach.

Vanity Publishers (sorta)

Outskirts Press [http://www.outskirtspress.com/]  A quirky web site that will not cough up much real information without registering (therefore I did not comply).  Setup packages range from $199 to $1099.  Publishing commences up to 90 days after contract.  They claim to pay royalties by check (awesome! ??) have templates for book covers (yawn),  and only include an ISBN at the $699 level package (not defined as to hosted or indie).  Make no mistake - this is your grandfather's web site!

Raider International Publishing [http://www.raiderpublishing.com/]  wasted my time with a flash intro that did absolutely nothing to explain themselves.  It's a pet peeve of mine.  Then when I entered the main site the color, fonts, and display contrasted very sharply.  So I'm lead to believe that they are still experimenting with this intarweb thingy...  Raider wants you to submit your manuscript for consideration.  How nice of them!   Listen, are you going to trust a place named "Raider" to submit your manuscript to?  I'm just sayin'.  Setup and publishing packages range from $699 to $2499.  Think about it - you have to submit your manuscript and then you also have to pay the setup costs.  I really have no idea what they think they're doing. 

Books go to press up to 6 months after the contract is a 'go'.  Six months?  Geez, I could go faster on Gutenberg's original movable type press, in German, translating from Latin.  I don't know either of those languages.  They offer layout help and talk about international printing options, but I didn't pursue those avenues fully.

No, I'm not a comedian, nor am I a professional critic of web pages. But as a consumer, I have my preferences, right?

Lessons Learned?

* Do your own homework. Some of these prices are easily out of date.  Some of these policies may not be in effect by the time you read this blog entry.  Also, if you Google around, some of these outfits have been accused of being scams.  Is it worth your while to pay $499 for a marketing package that is only going to write a blurb to paste into a news release?  Keep in mind it is entirely possible to pay thousands of dollars, and sell only a dozen books.  There are no guarantees.  Read the fine print!

* Find your comfort zone.  Many of the base packages are fairly hefty in cost, yet they contain elements that I can certainly do myself.  I'm somewhat handy with graphics programs, I can handle marketing blurbs, and I have at least a fuzzy idea about how to get visibility for my work.  Your mileage may vary.  If you need these services, go with the package you need for the price you're willing to pay.

* Strike your balance.   There is a huge difference between publishing cost, and the cost of printing the books themselves.  If you publish a book for free but you have to spend a fortune for the books to send as promotional copies, you may not have done yourself any favors.  If you pay for a marketing plan that boils down to sending out a newsletter to some dead-end outlets, and/or they send you a stack of postcards and news release forms, did that really help you? What exactly did you pay for?

* Think it through to the end!  Ask about return policies!  Some booksellers in some markets might see as high as 70% return rates. This means there are books coming back that somebody is going to have to eat, right?

Last rant:  I am absolutely amazed that only a couple of sites knew anything about smashwords or Kindle.  Or DRM.  I was hoping to be more informed about electronic and paper publishing convergence, but I'm a little disappointed in the exercise. 

Now then, I'm off to find my ibuprofen because I've typed too much.  Cheers!